by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Social media has revolutionised the way musicians connect with their fans and build their audience. It offers a powerful platform to engage with fans in real-time, share exclusive glimpses into their life and music, and promote their latest releases and merchandise....
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Your website is the digital equivalent of your physical storefront, serving as the central hub where fans can learn more about you and your music. It’s crucial to create a professional and captivating website that gives a positive impression. To achieve this,...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
For independent musicians, having a formula to effectively find and connect with fans and cultivate a loyal following is crucial to having a successful career. This formula outlines the journey a fan takes from discovering a new artist to becoming a passionate...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Trying to make a living as an independent musician can be a daunting task. With Spotify streams paying less than .01c, it does not make sense to focus all the promotional efforts on obtaining more streams. Instead, building a genuine fan base is the most logical...
by Emily Holler | Jul 6, 2019 | Music Career Development, Music Marketing
One way to define success as an indie artist is by achieving financial sustainability. Put simply this means operating an enterprise that turns an ongoing profit. Preferably the profit will be substantial enough for you to pursue your artistic endeavour without having...
by Emily Holler | Jun 24, 2019 | Music Career Development, Music Marketing
Artist branding is a fancy way of describing the image and presence you’re projecting to the world. The platforms through which an artist’s brand is expressed is essentially all of them because it goes beyond just the visual element. The brand of an artist...
