by Emily Holler | Sep 27, 2023 | Music Career Development, Music Industry Update
The music industry is renowned for its colourful quirks, and with that comes a plethora of advice, both helpful and, well, not so much. In this somewhat cynical article, we’ll explore some of the most unhelpful industry advice that artists often encounter. While...
by Emily Holler | Aug 18, 2023 | Music Career Development, Music Industry Lifestyle, Music Marketing
In the ever-evolving landscape of the music industry, independent musicians are not just artists; they’re also entrepreneurs. Therefore, before crafting a compelling marketing plan, it’s important for musicians to establish unshakable foundations. These...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Social media has revolutionised the way musicians connect with their fans and build their audience. It offers a powerful platform to engage with fans in real-time, share exclusive glimpses into their life and music, and promote their latest releases and merchandise....
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Your website is the digital equivalent of your physical storefront, serving as the central hub where fans can learn more about you and your music. It’s crucial to create a professional and captivating website that gives a positive impression. To achieve this,...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Email marketing is a powerful tool and one of the most cost-effective and conversion-rich forms of digital marketing today. It’s an ideal platform for musicians to keep their fans informed about their latest releases, tours, and merchandise, and it’s also an ideal...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
While social media is widely accepted to be a great way for independent musicians to engage with existing fans, it can also be a powerful tool for finding new ones. By leveraging social media advertising, it’s possible to target users who are likely to be interested...
