by Emily Holler | Jul 25, 2019 | Music Career Development
Indie artists are compelled to be entrepreneurial these days. You’ve probably found yourself hustling to grow your music career solo, or as a team if you’re in a band. Without a team of staff to assist with day to day tasks the workload can get really oppressive....
by Emily Holler | Jul 6, 2019 | Music Career Development, Music Marketing
One way to define success as an indie artist is by achieving financial sustainability. Put simply this means operating an enterprise that turns an ongoing profit. Preferably the profit will be substantial enough for you to pursue your artistic endeavour without having...
by Emily Holler | Jun 24, 2019 | Music Career Development, Music Marketing
Artist branding is a fancy way of describing the image and presence you’re projecting to the world. The platforms through which an artist’s brand is expressed is essentially all of them because it goes beyond just the visual element. The brand of an artist...
by Emily Holler | Sep 27, 2018 | Music Career Development, Music Marketing
In this digital age your success will be judged by your social media presence (or lack thereof). Artists in the music industry must embrace and master the ever-changing digital tools at their disposal to create a strong online presence. Sadly, no matter how good your...
by Emily Holler | Sep 9, 2018 | Music Career Development
Your artist press shots are an essential component of your online EPK and are required by media for inclusion with editorial for both print and online coverage. Getting good press shots is an art in itself. From finding the right photographer for the job, to...
by Emily Holler | Aug 21, 2018 | Music Career Development
Music makes the world go round by connecting people and can even give people hope and a reason to live. It inspires us, unites, divides and transforms us. Music is one of the most powerful creative forces known to mankind. If only musicians could be paid a secure wage...
