by Emily Holler | Oct 12, 2023 | Music Career Development, Music Marketing
In the digital age, an Electronic Press Kit (EPK) is a potent asset. It serves as a bridge to festival bookings, making a positive impression on industry professionals, venues, and media. But what’s the secret component that often gets overlooked, the one that...
by Emily Holler | Oct 6, 2023 | Music Career Development, Music Marketing
Releasing music is an exciting milestone for an artist, but it can get costly if you’re not careful. Armed with a few key tactics, you can achieve a budget-friendly music release while still obtaining significant reach. From planning and promotion to recording and DIY...
by Emily Holler | Sep 27, 2023 | Music Career Development, Music Industry Update
The music industry is renowned for its colourful quirks, and with that comes a plethora of advice, both helpful and, well, not so much. In this somewhat cynical article, we’ll explore some of the most unhelpful industry advice that artists often encounter. While...
by Emily Holler | Aug 18, 2023 | Music Career Development, Music Industry Lifestyle, Music Marketing
In the ever-evolving landscape of the music industry, independent musicians are not just artists; they’re also entrepreneurs. Therefore, before crafting a compelling marketing plan, it’s important for musicians to establish unshakable foundations. These...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Social media has revolutionised the way musicians connect with their fans and build their audience. It offers a powerful platform to engage with fans in real-time, share exclusive glimpses into their life and music, and promote their latest releases and merchandise....
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Your website is the digital equivalent of your physical storefront, serving as the central hub where fans can learn more about you and your music. It’s crucial to create a professional and captivating website that gives a positive impression. To achieve this,...
