by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Social media has revolutionised the way musicians connect with their fans and build their audience. It offers a powerful platform to engage with fans in real-time, share exclusive glimpses into their life and music, and promote their latest releases and merchandise....
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Your website is the digital equivalent of your physical storefront, serving as the central hub where fans can learn more about you and your music. It’s crucial to create a professional and captivating website that gives a positive impression. To achieve this,...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
For independent musicians, having a formula to effectively find and connect with fans and cultivate a loyal following is crucial to having a successful career. This formula outlines the journey a fan takes from discovering a new artist to becoming a passionate...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Trying to make a living as an independent musician can be a daunting task. With Spotify streams paying less than .01c, it does not make sense to focus all the promotional efforts on obtaining more streams. Instead, building a genuine fan base is the most logical...
by Emily Holler | Sep 27, 2018 | Music Career Development, Music Marketing
In this digital age your success will be judged by your social media presence (or lack thereof). Artists in the music industry must embrace and master the ever-changing digital tools at their disposal to create a strong online presence. Sadly, no matter how good your...
