by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Your website is the digital equivalent of your physical storefront, serving as the central hub where fans can learn more about you and your music. It’s crucial to create a professional and captivating website that gives a positive impression. To achieve this,...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Email marketing is a powerful tool and one of the most cost-effective and conversion-rich forms of digital marketing today. It’s an ideal platform for musicians to keep their fans informed about their latest releases, tours, and merchandise, and it’s also an ideal...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
While social media is widely accepted to be a great way for independent musicians to engage with existing fans, it can also be a powerful tool for finding new ones. By leveraging social media advertising, it’s possible to target users who are likely to be interested...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
For independent musicians, having a formula to effectively find and connect with fans and cultivate a loyal following is crucial to having a successful career. This formula outlines the journey a fan takes from discovering a new artist to becoming a passionate...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Trying to make a living as an independent musician can be a daunting task. With Spotify streams paying less than .01c, it does not make sense to focus all the promotional efforts on obtaining more streams. Instead, building a genuine fan base is the most logical...
