by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
While social media is widely accepted to be a great way for independent musicians to engage with existing fans, it can also be a powerful tool for finding new ones. By leveraging social media advertising, it’s possible to target users who are likely to be interested...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
For independent musicians, having a formula to effectively find and connect with fans and cultivate a loyal following is crucial to having a successful career. This formula outlines the journey a fan takes from discovering a new artist to becoming a passionate...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Trying to make a living as an independent musician can be a daunting task. With Spotify streams paying less than .01c, it does not make sense to focus all the promotional efforts on obtaining more streams. Instead, building a genuine fan base is the most logical...
by Emily Holler | Sep 27, 2018 | Music Career Development, Music Marketing
In this digital age your success will be judged by your social media presence (or lack thereof). Artists in the music industry must embrace and master the ever-changing digital tools at their disposal to create a strong online presence. Sadly, no matter how good your...
