by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Trying to make a living as an independent musician can be a daunting task. With Spotify streams paying less than .01c, it does not make sense to focus all the promotional efforts on obtaining more streams. Instead, building a genuine fan base is the most logical...
by Emily Holler | Jul 6, 2019 | Music Career Development, Music Marketing
One way to define success as an indie artist is by achieving financial sustainability. Put simply this means operating an enterprise that turns an ongoing profit. Preferably the profit will be substantial enough for you to pursue your artistic endeavour without having...
by Emily Holler | Jun 24, 2019 | Music Career Development, Music Marketing
Artist branding is a fancy way of describing the image and presence you’re projecting to the world. The platforms through which an artist’s brand is expressed is essentially all of them because it goes beyond just the visual element. The brand of an artist...
by Emily Holler | Sep 27, 2018 | Music Career Development, Music Marketing
In this digital age your success will be judged by your social media presence (or lack thereof). Artists in the music industry must embrace and master the ever-changing digital tools at their disposal to create a strong online presence. Sadly, no matter how good your...
