by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Email marketing is a powerful tool and one of the most cost-effective and conversion-rich forms of digital marketing today. It’s an ideal platform for musicians to keep their fans informed about their latest releases, tours, and merchandise, and it’s also an ideal...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
While social media is widely accepted to be a great way for independent musicians to engage with existing fans, it can also be a powerful tool for finding new ones. By leveraging social media advertising, it’s possible to target users who are likely to be interested...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
For independent musicians, having a formula to effectively find and connect with fans and cultivate a loyal following is crucial to having a successful career. This formula outlines the journey a fan takes from discovering a new artist to becoming a passionate...
by Emily Holler | May 9, 2023 | Music Career Development, Music Marketing
Trying to make a living as an independent musician can be a daunting task. With Spotify streams paying less than .01c, it does not make sense to focus all the promotional efforts on obtaining more streams. Instead, building a genuine fan base is the most logical...
by Emily Holler | Jul 25, 2019 | Music Career Development
Indie artists are compelled to be entrepreneurial these days. You’ve probably found yourself hustling to grow your music career solo, or as a team if you’re in a band. Without a team of staff to assist with day to day tasks the workload can get really oppressive....
by Emily Holler | Jul 6, 2019 | Music Career Development, Music Marketing
One way to define success as an indie artist is by achieving financial sustainability. Put simply this means operating an enterprise that turns an ongoing profit. Preferably the profit will be substantial enough for you to pursue your artistic endeavour without having...
