A Complete Guide to Releasing Music Independently

Music Business Mojo is a self-paced course for indie artists seeking to release their music with maximum impact.

This online program will walk you through every step of the release process, ensuring your campaign is a success.

Are you an artist with release ready music that you really believe in, but you’re confused about how to get it out there?

Have you released music that didn’t really go anywhere and you’re desperate to improve your strategy?

Are you frustrated that the music industry doesn’t seem interested in what you’re doing and won’t even reply to your emails?

Wouldn’t it be a relief to have access to a portal that gives you access to all the information you need to overcome these challenges?

Music Business Mojo is self-paced training that will walk you through every step of running a successful release campaign from scratch.

Produced in consultation with music industry professionals, you will learn how to navigate your way through every stage of the release process with confidence.



12 months access to the training portal

Printable worksheets

Exclusive access to private Facebook group

Business, branding and goal setting tutorials

Lessons in health and wellness for the music industry

Music marketing strategies

Step-by-step guide to releasing your music

Comprehensive music business training

Bonus: Artist Masterplan Google Drive templates

who is it for?

  • You’re an independent artist with release ready recorded music
  • You’re building your music business from scratch or you want to greatly improve the business you’re already running
  • You’re a full time musician or it’s a side gig, either is fine
  • You’re fairly savvy with digital and can navigate online platforms
  • You’re willing to work to achieve success with your music
  • You’re inspired to stop procrastinating and finally get your music out there

Emily Holler is a music industry secret weapon. Her course Music Business Mojo is ideal for anyone wanting to access the information and confidence required to succeed in an independent music career, and it’s exceptional value for money!

Paulie Bromley

Producer, (Tanuki Lounge, Yama-Nui Studios) & Indie Artist (Beautiful Girls, Bobby Alu, George)

Emily Holler is a truly powerful force in the music industry. As an incredibly driven and inspiring Individual, she has an undeniably infectious energy, joining forces and empowering Indie artists with a tenacious heart. Her ability to add value wherever she moves is a true testament to the lifetime spent as huge advocate for the creative arts community. Holler’s mix of heartfelt empathy and pin point business accuracy is a true remedy for success for all indie artists in the music industry.

Ant Beard

Indie Artist, (Caravana Sun)

Emily Holler is one of the most experienced music industry workers I know. She draws from so much knowledge and real life experience yet I believe her edge is willingness and a hunger to learn more. In such a transient industry I believe this is one of her strongest attributes which has kept her active and relevant in the industry for a long time.

Charles Wall

Indie Artist, (Bobby Alu, Xavier Rudd)

I couldn’t recommend a professional in this business more highly.

Paul George

Indie Artist, (Tijuana Cartel, Black Rabbit George)

let’s break it down

As you work through this comprehensive video series, you will be guided to set up a functional music business, create a kick-arse brand, map out your release, plan and sell your tour and nail your marketing strategy before finally propelling your music out into the global marketplace.

Module 1

We start by clarifying what you want to achieve and then setting goals. You’ll learn to manage stress and stay healthy (crucial in this industry). You will be tuned for success by developing positive mindset and wellness practices.

Module 2

Next you will be guided to set your business up correctly. You will set up an online portal ‘the mothership’, to house all your essential information. Then you’ll break down your big goals into tasks.

Module 3

Let’s get you release ready! Next you will undertake a branding workshop and even create a superfan avatar. You will prepare all your essential assets and start building your online empire.

Module 4

Every aspect of planning your release is covered here from funding it and packaging it to distributing it. We will map out a release timeline and create a content plan (this is where it really starts to get exciting).

Module 5

Creating a kick-ass marketing plan is the most exciting and essential part of releasing your music. We’ll deep dive into creating a marketing plan that incorporates a range of digital, radio and media options all designed to grow your fanbase. 

Module 6

Once you have successfully released your music, we will track sales and ensure you’re capitalising on all available revenue streams. We’ll review the campaign and tweak it for next time. 

Bonus Module

Planning to tour the release? You’ll need to plan it, budget it and sell it first. You’ll be guided every step of the way, and will also learn how to organise a successful launch event.


Step by step instructions delivered in a logical sequence


Comprehensive training in all aspects of releasing music including business, branding, marketing and touring

An entire module on goal setting, wellness and stress management


Worksheets, templates and a digital framework to organise your music business

A community of like-minded artists to share the journey with


Ongoing support from the Mojo team

Excuses Anyone?

I am waiting to be signed by a manager or label. Then I won’t have to do all the work!

This is not a good career strategy as it’s generally the artists who invest time and resources to build their own career who are more attractive to managers and labels.

I don’t have enough money to invest in this. I would rather trying to figure it out myself by watching YouTube videos.

To achieve success in any career you will need to invest time and money. There is plenty of information on the internet, but it’s not presented in a logical sequence and wading through it all will take a reeeeally long time.

I really want to succeed but I figure it will happen organically if I keep doing gigs and putting my songs on Spotify.

There is so much music being uploaded to Spotify every single minute that if you don’t have a watertight strategy, sadly it’s likely to just get lost.

I’ve spent a lifetime ‘in the trenches’ working with artists so I get you

Hi, I’m Emily Holler from Mojo Bullet and I’ve dedicated my career to empowering indie artists. I was once an artist myself. I grew up singing and playing in bands and I was a professional DJ for 8 years. Lots of my friends are artists. I even married an artist (two actually… gulp).

You know what really breaks my heart? Witnessing some of the most talented artists going nowhere with their music because they suck at business. I was inspired to work in the music industry to help artists achieve their dreams.

I’ve worked in music publishing, record labels, touring, PR, event management and artist mentoring. You name it, I’ve probably done it. I’ve also made some abominable mistakes along the way, which probably taught me more than anything.

The beauty of having so much experience is that I can offer you the most comprehensive training imaginable. I’ve spent 20 years (and counting!) honing this knowledge and now you can have access to all of it with just one click of a button.

I invite you to join my community of indie artists who are taking action right now to achieve the success they deserve. As John Lennon famously said ‘Life is what happens when you’re busy making other plans’. Don’t die with your music still inside you. Emily X


How long does the course last for?

This is a self-paced course so you can work through it in your own time. The membership lasts for 12 months, so if you wish to continue accessing the content you will need to renew when that time has elapsed.

I’m not sure if my music is good enough to be released yet. Will this course help me develop my songwriting?

No. This course assumes that you have a well written, professionally produced and mastered product to release. I suggest you wait and continue working on your craft before signing up.

I have lots of other commitments, and I am not sure how much time I can devote to this. How much time will I need to invest?

It’s entirely up to you. The more time you put in, the sooner you will be able to release your music. I urge you to consider that releasing music the right way will take some time and effort. It’s certainly not going to take 5 days a week, but you will need to get knuckle down and do the work if you want the best outcome.

Can I get a refund if I don’t get famous from doing this course?

I can’t promise that you will get famous. You will however, learn everything you need to know in order to release music in a way that helps you become sustainable and successful. Refunds will only be considered if it’s clear that you have followed all the advice given and can prove that you have not seen any growth in your business as a result.

Will I have lifetime access to this course?

No. This course is set up as a 12 month subscription. This will give you ample time to release some music. If you’re still working through the content, you can renew your membership for another 12 months.

How much support will I get?

You will have 24/7 access to all the course materials and entry to the private Facebook community. I will answer your questions in the Facebook group or via email if you require tech support.

Still have questions?

Email and I will attend to your enquiry as soon as possible.